UndaMeta

ND conducted research with the assistance of UndaMeta’s co-founders in order to design and pilot the launch of UndaMeta. For the branding and development of the brand’s marketing communication, a ‘digital-first approach’ was used.

UndaMeta is a pattern design and custom fabric platform based in Kenya that connects print designers, fabric producers, and fashion makers. It creates opportunities for creatives while also reducing environmental impacts in the fashion and textile industries.

Sector: Textile design, fabric production, sustainable fashion

Project Timeline: October 2022 – February 2023

Innovation: Sustainable Product-Service System, Print-On-Demand platform Design Services: Corporate Identity, Branding, Pattern Design, Photography, Copywriting, Social Media, eCommerce Website with multi-vendor platform

Budget: Funding £1,000+

Team: Dr. Francisca Odundo – Art Direction, Content, Pricing Model, Co-Principal Researcher | Teresa Nanjala Lubano – Creative Director, Graphics, Content, Co-Principal Researcher | Sammy Waweru – Web development, SEO | Studio Mona – Photography