We believe that all brands of today should run responsible businesses, and ours is no exception. Given that climate change is the greatest challenge of our time, we ensure that our solutions provide sustainable solutions that are good for the planet, pay our workers well as well as focused on profitably growing the business that drives real impact for our internal and external audiences. Our 7-point ND Ethos is a pledge and guides our business:

1. Deeply conscious of Africa’s great ingenuity and unique culture, we are empathetic to the needs of our customers.
2. We believe that design should be simple, useful, aesthetically pleasing and eco-friendly
3. We find the best solutions to challenges
4.  No design agency can claim to do it all, that’s why we team up to create joint value
5. We keep the 3Ps of sustainability at the heart of our business by considering people, the planet and profits.
6. We aim to develop our own people in order to attract and retain talent.
7. We’ll donate 5% of the proceeds to an accredited conservation program