Chch’s Beauty Hive

Monica Miller said, “I feel that the kinks, curls, or tight coils in Afro hair is beautiful and unique. No other race on this planet has hair like ours – that makes me proud.”

Miller’s quote served as inspiration for Chch’s Beauty Hive logo design.

We took to a pencil and paper to create an illustration of the gorgeous yet intricate coiffure observed on African ladies heads. We employed abstract shapes of a female head’s crown to represent pride, paying homage to our magnificent African hair, its delicate texture, blackness, and adaptability. 

For the typography, we used the Austral serif font and the contemporary Gill Sans family font. For the colour palette, we selected hues of gold, black and white.

Sector: Hair and Beauty, Grooming, salon

Project Timeline: June – July 2023

Design Services: Corporate Identity, Branding (Signage)

Budget:  $565

5% proceeds to Ocean Sole

Team:

Teresa Nanjala Lubano – Creative Director, Illustration, Colour palette

Edwin Ndegwa – Initial logo concepts, Graphics & branding design

Megflex Suppliers, Kenya – Branding, Signage